When I looked at this Ouya console, the start up reminded me of Openmoko the open source mobile phones or One Laptop Per Child programme, the freedom of open hardware and Open Platform. Android (Linux mobile os by Google) came in and gave all of us a taste of open source platform. It shows how investing on Open source for profit can make a difference. Both OLPC and Openmko is a mobile device as oppose to Ouya being something you need not to carry around but none of them fulfilled their promises.
I believe eventually product like Ouya (form factor is probably not an issue) will more heavily be used as a home entertainment device and free up the people who are stuck with XBOX, PS3 or give a choice to people who are using Linux media centers like XBMC and others.
Ouya could be a freedom from having to maintain your own platform, something more like for less geeky people :-). Any developer will be able to publish games, claims the listing, and all games will be free to play will bring a lot more to the board.
The team behind the project also looks very interesting, which includes people like Jawbone Jambox and One Laptop Per Childdesigner Yves Behar, Ed Fries of Xbox fame, Amol Sarva of Peek, Peter Pham of Color, and counts Julie Uhrman of IGN as its founder and CEO.
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