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Do not track IE, firefox, chrome? Who is on your side?

Do-Not-track

After learning all about Collusion plug-in for firefox, few months back, looking at the images of network of tracker, it was always in the back of my mind while browsing how online advertising companies always trying to predict “what I am looking for” by putting on all these sponsored adds, which most of the time very annoying as they probably have a very little clue. However what concerns me the most is that they record and distribute my browsing history for indefinite time, which I don’t like at all.

Collusion Firefox Add-in

Collusion

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Who is tracking you online? The BIG Brothers? So many of them?

First I read about this firefox addon called Collusion at Gzimodo. This addon enables us to watch, how we are getting tracked using our own browser. Internet privacy is a widely talked about issue, however we have a little tangible understanding on how it works or how it effects us individually or as a society.

We always wonder why companies like facebook are valued so much. How Google makes so much money? The bottom line is tracking our behavior and sharing with whoever is willing to pay for whatever reason is a big business.

The good thing (!!) is we haven’t seen news on mainstream media which says all our personal information is being shared for evil purpose. What we all know is our information is valued in a way allowing us to use most of our popular internet activity for free.

I like this quote

“If you are not paying for something, you are not the customer, you are the product being sold. “

-Andrew Lewis

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